The on-page factors affecting your SEO
What’s the point in having an attractive website if no one ever sees it? We’ve seen a lot of clients who have beautiful, engaging, and well-crafted websites that just can’t rank in search engines, and they don’t understand why. Why doesn’t a website rank well if it’s attractive and has a lot to offer?
Frequently, the issue in these situations is content in one form or another.
This could mean not enough content on each page (“thin content”), similar or missing title tags and meta descriptions, or multiple URLs pointing to the same page (“duplicate content”).
ioready will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.
Your search engine optimization audit starts with on-page SEO, where we look for issues like:
Missing title tags and meta descriptions
Search engine optimization isn’t a once-and-done digital marketing tactic.
Is a crawling and indexing error preventing your site from appearing in search results? Your dedicated SEO audit expert will find out! As a part of your search engine optimization audit, they’ll dig into several key files and technical SEO elements, like:
404 error pages
What kind of reputation does your site have? You’re about to find out. As a part of your SEO audit plan, you’ll receive an off-page analysis and comparison that analyzes your off-page SEO — and your top competitors — to gather off-page SEO insights and recommendations. Areas we evaluate include:
Backlink anchor text